iDBQuery vs Looker Studio (Google Data Studio): what's the difference?

Looker Studio (previously Google Data Studio) is a free, approachable reporting tool. It shines for Google Analytics, Google Ads and Sheets data, and for building shareable drag-and-drop dashboards at no cost. For lightweight reporting inside the Google ecosystem, it is hard to beat on price.

iDBQuery is a different kind of tool:

• Plain-language answers, not just charts. You ask a question in words and get a direct, cited answer; iDBQuery writes and runs the SQL for you.
• Cited to the row. Every number links back to the exact source rows, so results are auditable rather than a chart you have to trust.
• Built for many, heavier sources. iDBQuery unifies production databases, warehouses, Excel, CSV, Sheets, PDFs, folders (with OCR) and REST APIs into one live model, beyond Google's connectors and blending limits.
• Deploy in your walls. Cloud, VPC, Desktop or fully air-gapped, querying data in place.

Note this is Looker Studio, not Looker (Google's modelled BI platform), which we compare separately. Looker Studio is a fine free choice for simple dashboards on Google-centric data. iDBQuery fits when you need to ask questions across scattered enterprise data, want every figure cited, or must keep data inside your own environment.