How is iDBQuery used by marketing agencies?
Marketing agencies use iDBQuery to ask plain-language questions across time-tracking, retainer, billing and campaign data, getting cited answers in seconds without SQL. It builds one live model across your PM tools, billing and ad platforms so leaders track agency profitability and client results without a data team.
A marketing agency has two jobs to measure: running the agency profitably and proving client results. iDBQuery unifies both by building one live model across project-management, time-tracking, billing and campaign data, so leadership asks plain-language questions and gets a cited answer.
Agency-operations questions:
- What is profitability by client and retainer after logged hours?
- Which accounts are over-serviced (hours far exceed fee)?
- Show utilisation and effective hourly rate by team member.
- What is revenue, backlog and pipeline by service line?
Client-results questions:
- What is ROAS and cost per lead by client and channel this month?
- Which campaigns are driving the best-performing outcomes?
iDBQuery connects PM-tool and time-tracking exports, billing spreadsheets and ad-platform APIs together with no pipeline, joins them, and cites each figure to source, so both agency P&L and client dashboards are trustworthy. The Analyst agent can investigate a margin or performance issue on its own.
Deployment is flexible: cloud, your own VPC, or the Desktop app with query-in-place to keep client data local. The differentiator over generic BI is that a lean agency gets instant answers on both profitability and results across every client and system at once, each number auditable back to source.
Updated 2026-06-22